Acwell

The recipe is older than nearly every brand it competes with, by roughly four centuries. The herbal logic running through this line traces to a 1613 medical compendium compiled by a royal court physician, a text that catalogued plant remedies for skin complaints and prescribed licorice, often paired with kudzu, peony, and other botanicals, to settle chronic inflammation and itch. That hanbang tradition, the Korean practice of folding herbal-medicine ingredients into cosmetic formulas, is the brand's organizing idea, not a decorative footnote. The breakout product leans on it literally: rather than diluting its star botanical with water, the formula is built on a high concentration of licorice root water, reportedly around a tenth of the formula, so the herb functions as the base rather than a trace addition. Licorice earns its place for reasons beyond heritage marketing, carrying compounds studied for calming redness and gently evening tone, which is why the low-pH, alcohol-free toner became a long-running favorite among sensitive-skin users who react to harsher astringents. From that single hero the range fanned out along the same theme, adding a bubble-free cleansing gel, an essence mist, balancing lotions, and, in later renewal versions, serums, all keeping the licorice-and-pH thread intact and skipping parabens, artificial dyes, and mineral oil. The manufacturing is handled domestically by a Korean cosmetics maker, with products made entirely in Korea. Documentation has its gaps. Reliable English-language records of the brand's exact founding year and corporate structure are thin, with conflicting trade listings, so precise dates are best treated as unverified rather than stated with false confidence. What is well-supported is the reputation: years of consistent praise for the toner and a standing as an approachable, gentle entry into hanbang-style skincare, credibility built on real-world use rather than published clinical trials of these specific formulas.

Sources:[1][2][3]