Divi

More about Divi
Founded
2021
Origin
USA
Heritage
Emerging
Type
Indie
Verdicts
1 Strong choice · 0 Good choice of 2 assessed
Top-rated
Divi Whipped Repair Treatment Mask
Website
Official site →
5 products reviewed

All Divi Products

All 5 Cleansers 3 Treatments 2
Type Shampoos 3 Scalp Treatments 1 Hair Care 1
Strong choice dryness
No.1
Divi Whipped Repair Treatment Mask in a green 8oz jar Weekly Breakage Fix
Divi hair care

Whipped Repair Treatment Mask

A solidly built weekly repair mask that softens, detangles and reduces breakage on bleached and heat-styled hair, with a light whipped texture that suits fine hair too. Its performance comes from well-proven silicones and conditioners plus a bonded plant protein, not from the milk thistle on the label. Minty essential oils make it less suitable for sensitive scalps.

Key Dimethicone · Argan Oil

normaldry
4.7 (478)
$34.00 $4.25/oz
Not yet assessed excess oiliness
No.2
Divi Scalp Reset Shampoo 5oz bottle with precision applicator nozzle Weekly Buildup Reset
Divi shampoo

Scalp Reset Shampoo

A well-designed weekly clarifying shampoo that combines a dissolving scrub, glycolic acid and chelators to clear buildup, oil and hard-water residue, with a handy nozzle for reaching the scalp. It is not an anti-dandruff treatment, despite its flake-lifting promise, and its peppermint, menthol and tea tree make it a poor match for sensitive scalps.

Key Physical Exfoliants · Glycolic Acid

oilycombination
4.7 (61)
$28.00 $5.60/oz
No.3
Divi Hydrating Shampoo 12oz squeeze bottle Thick-Hair Daily Wash
Divi shampoo

Hydrating Shampoo

A pleasant, silicone-free daily wash for thicker or textured hair that adds conditioning polymers and a creamy base to Divi's minty scalp-cleansing formula. It leaves hair softer and easier to detangle than most thorough cleansers. Its main surfactant is still strong for very dry hair, and its scalp extras matter little in a rinse-off.

Key Film Formers & Texture Polymers · Sodium Cocoyl Isethionate

normaldry
4.6 (94)
$32.00 $2.67/fl oz
No.4
Divi Scalp Serum pale green 30ml dropper bottle Viral Scalp Ritual
Divi scalp treatment

Scalp Serum

A refreshing, well-made scalp serum that clearly resonates with its large community, and one that feels lovely to use. But its peptides, caffeine and amino acids are cosmetic ingredients with early evidence at best, not proven hair-loss treatments, and three essential oils plus menthol make it a poor fit for sensitive scalps. Enjoy it as scalp care; don't treat it as medicine.

Key Peptides · Copper Peptides

oilycombination
4.6 (13.0k)
$48.00 $48.00/fl oz
No.5
Divi Volumizing Shampoo 12oz squeeze bottle Lift for Fine Hair
Divi shampoo

Volumizing Shampoo

A clean-rinsing, silicone-free shampoo that genuinely gives fine, flat hair more lift, thanks to a thorough cleanse and a light coating of rice protein. The caffeine, biotin and postbiotics are more marketing than function in a rinse-off, and the peppermint-heavy formula may bother sensitive scalps. Good for volume; not a thinning-hair treatment.

Key Sodium Cocoyl Isethionate · Hydrolyzed Rice Protein

oilynormal
4.5 (209)
$32.00 $2.67/fl oz

More about Divi

Divi was launched in 2021 by content creator Dani Austin, starting with a viral scalp serum, and has been sold at Ulta since 2024. It cites independent instrumental testing for some claims but has no published peer-reviewed studies.