Inde Wild

Diipa Büller-Khosla had already built a global following as a digital creator and entrepreneur when she turned that platform into a skincare brand grounded in her South Asian heritage. Launched in 2021 with co-founder Oleg Büller-Khosla, indē wild positions itself around 'Ayurvedistry,' the brand's coined term for merging traditional Indian rituals and ingredients with contemporary cosmeceutical science. Its breakout product, the Champi Hair Oil, became a top seller on Indian e-commerce platform Nykaa, and the brand expanded into facial skincare with items such as vitamin C complexes and hydrating treatments. indē wild participated in Sephora's Accelerate program for emerging founders and later secured Sephora retail distribution along with several million dollars in outside funding to scale its Ayurvedic-inspired line. As a brand only a few years old and built substantially on its founder's influence and cultural narrative, its long-term track record is still forming and its efficacy claims rest more on ingredient heritage and brand testing than on extensive independent studies. Its appeal lies in making Indian beauty traditions accessible to a fast-paced, global consumer.