Lavera

More about Lavera

German pioneer of certified natural cosmetics, free from synthetic fragrance, colorants, and preservatives.

The story behind Lavera “Long before "clean beauty" was a marketing category, Thomas Haase was making natural cosmetics by hand, including a bespoke org…” Read the full story

Long before "clean beauty" was a marketing category, Thomas Haase was making natural cosmetics by hand, including a bespoke organic lip balm back in 1975. A lifelong advocate of natural living who had also pioneered organic food shops, Haase formalized that work into Laverana GmbH in 1987 in Wennigsen, near Hanover, Germany. He chose the name Lavera from the Latin for "the truth," a nod to the brand's commitment to transparent, genuinely natural formulation. Lavera became an early standard-bearer for certified green beauty in Europe, focusing on plant-based ingredients and formulations gentle enough for sensitive skin, spanning lines like Basis Sensitiv and Hydro Refresh. In 1990, Haase was joined by business partner Klara Ahlers, who became managing director. Notably, the company has stayed independent: Haase has reportedly turned down numerous buyout offers, arguing that independence is the only way the brand can follow its own course. With more than 35 years in the market and association with natural-cosmetics certification, Lavera's authority comes from longevity and consistency in the natural beauty space rather than from clinical dermatology credentials.

Founded
1987
Origin
Germany
Heritage
Legacy (20+ yrs)
Type
Clean beauty
Verdicts
0 Strong choice · 0 Good choice of 5 assessed
Top-rated
Lavera Basis Sensitiv Cleansing Milk
Website
Official site →
Amazon
Brand store →
5 products reviewed

All Lavera Products

All 5 Cleansers 1 Treatments 1 Moisturizers 3
Type Cleansers 1 Moisturizers 3 Eye Creams 1
Supporting role dryness
No.1
Lavera Basis Sensitiv Cleansing Milk, an affordable NATRUE-certified natural vegan 2-in-1 cleansing milk and light makeup remover Budget Natural Milk Cleanser
Lavera cleanser

Basis Sensitiv Cleansing Milk

Lavera's Basis Sensitiv Cleansing Milk is a gentle, genuinely affordable certified-natural cream cleanser that lifts light makeup and grime without stripping, leaving dry and normal skin soft. It's vegan and very cheap. As with the rest of the Basis line, the 'Sensitiv' name slightly overpromises — denatured alcohol and a natural-fragrance allergen blend mean it's not the ideal pick for genuinely reactive skin.

Key Coconut Oil · Cleansing Surfactants

drynormal
4.3 (1.5k)
$9.00 $2.14/fl oz
Avoid dryness
No.2
Lavera Basis Sensitiv Moisturising Cream, an affordable NATRUE-certified natural vegan daily moisturizer with organic shea, aloe and jojoba Budget Natural Day Cream
Lavera moisturizer

Basis Sensitiv Moisturising Cream

Lavera's Basis Sensitiv Moisturising Cream is affordable, certified-natural, vegan, and a genuinely decent lightweight daily moisturizer built on organic shea, aloe and plant oils. But the 'Sensitiv' name oversells it: denatured alcohol sits high in the formula and it carries a long list of natural-fragrance allergens, so it's better described as budget natural skincare than a gentle, minimalist sensitive-skin cream.

Key Glycerin · Shea Butter

normalcombination
4.3 (2.0k)
$9.00 $5.29/fl oz
Avoid dehydration
No.3
Lavera Hydro Refresh Cream Gel, a NATRUE-certified natural vegan hydrating gel with hyaluronic acid and organic marine algae Natural Hydrating Gel
Lavera moisturizer

Hydro Refresh Cream Gel

Lavera's Hydro Refresh Cream Gel is a light, genuinely refreshing certified-natural hydrator built on hyaluronic acid and organic marine algae, well-suited to combination and oily skin that wants moisture without weight. It's vegan, affordable and pleasant — but like the brand's Basis line, it leans on denatured alcohol and a natural-fragrance allergen blend, so it isn't the gentle option for sensitive skin its 'natural' framing might suggest.

Key Hyaluronic Acid · Algae Extract

normalcombination
4.3 (1.2k)
$17.00 $10.00/fl oz
Avoid dehydration
No.4
Lavera Hydro Refresh Eye Roll-On, a NATRUE-certified natural vegan cooling eye roll-on with hyaluronic acid and organic algae Cooling Hydrating Eye Roll-On
Lavera eye cream

Hydro Refresh Eye Roll-On

Lavera's Hydro Refresh Eye Roll-On delivers a genuinely refreshing, de-puffing experience — mostly thanks to its cooling metal rollerball — alongside hyaluronic acid and organic algae for light hydration, in an affordable, certified-natural, vegan format. The notable misstep is denatured alcohol placed second in the list, an unusual and questionable choice for the delicate eye area that, with lemon and cedarwood, limits its gentleness.

Key Hyaluronic Acid · Algae Extract

normalcombination
4.2 (600)
$12.00 $24.00/fl oz
Avoid dryness
No.5
Lavera Re-Energizing Sleeping Cream, a NATRUE-certified natural vegan night cream with organic grape, squalane and hyaluronic acid for mature skin Natural Night Cream
Lavera moisturizer

Re-Energizing Sleeping Cream

Lavera's Re-Energizing Sleeping Cream is a nourishing, affordable certified-natural night cream for mature, dry skin — organic grape antioxidants, squalane, olive and shea oils and hyaluronic acid that leave skin plumped and comfortable by morning. It's vegan and good value. As with the rest of the brand's range, denatured alcohol and a natural-fragrance allergen blend mean it's a nourishing natural cream rather than a gentle or high-renewal treatment.

Key Grape Seed Extract · Squalane

drynormal
4.2 (800)
$16.00 $9.41/fl oz

More about Lavera

Lavera (Laverana GmbH) was founded in 1987 by Thomas Haase in Wennigsen, Germany, and remains independently owned.

A pioneer of certified natural cosmetics, the brand built its reputation on plant-based formulations for sensitive skin and is associated with natural-cosmetics certification standards such as NATRUE. With more than three decades on the market, its credibility rests on a long track record and certified-natural positioning rather than on dermatological clinical trials.