Naked Sundays

The problem Samantha Brett set out to solve was one she lived every day: a decade as an Australian TV news reporter meant hours under blazing sun and studio lights in a full face of makeup, with no way to reapply sunscreen that didn't ruin it. When two colleagues had skin cancers cut from their faces, the stakes stopped feeling cosmetic. Manufacturers told her a mist that could be sprayed over makeup couldn't be done; she kept pushing until it was.

Naked Sundays launched in January 2021 with two products and an unusual move — for the first stretch, Brett kept her own identity quiet, worried that a journalist's name on a sunscreen brand would read as a vanity project rather than a serious one. The products did the talking instead: the SPF50+ Hydrating Glow Mist sold out within three weeks and hit six figures in sales inside a month, and the brand's lilac packaging became an Instagram fixture almost overnight.

From that single hero mist the range has grown past fifteen products — SPF sticks, mineral options, makeup-hybrid tints, glow drops, even an SPF lip oil — all built on the same premise: make sun protection something people will actually reapply because it feels like part of a beauty routine, not a chore. The brand has expanded fast into major retailers across the UK, US, Canada and beyond.

The honest read: Naked Sundays gets real credit for tackling a genuine public-health gap — reapplication is where most people's sun protection falls apart — and for doing it from Australia, where sunscreens face some of the strictest testing standards in the world. The fair caution is that the brand is still young, and a spray-over-makeup mist should be treated as a top-up that helps maintain protection, not as your primary, even layer of SPF, which is hard to apply thoroughly in mist form. As a fun, wearable way to keep sunscreen on through the day, though, it has earned its cult status.

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