The story behind OOTD Read the full story

OOTD Beauty takes its name from a play on the fashion shorthand 'outfit of the day,' reframed by founder Hellen Choo as 'Oxygen of the Day' and the idea that skincare should feel as essential as breathing. Choo, who holds a PhD in design theory, built the brand around clean, vegan, dermatologist-tested formulas aimed at Gen Z and millennial consumers with sensitive skin, and all products are made in Korea. The catalog reflects a results-and-ritual positioning, from AHA BHA Clarifying serums and toners labeled for evening use to ceramide and collagen sheet masks and the Caredermthin spot patches. The brand has expanded internationally across the US, Canada, Europe, the UK and Japan, and was named a multiple-time finalist at the 2025 Pure Beauty Global Awards, a sign of growing industry visibility. Still, OOTD remains a comparatively young brand without the deep, independent clinical literature of legacy derma houses; its appeal is grounded in transparent, vegan formulation and targeted actives rather than a long-established research record, and an exact founding date is not clearly documented in available English sources.

Founded
2021
Origin
South Korea
Heritage
Emerging
Type
K-beauty
Verdicts
6 Strong choice · 16 Good choice of 36 assessed
37 products reviewed

All OOTD Products

Strong choice acne
No.1
OOTD AHA BHA Clarifying Serum P.M 50ml overnight exfoliating serum Overnight Enzyme Resurfacer
OOTD exfoliant

AHA BHA Clarifying Serum P.M

An ambitious overnight resurfacer that doesn't pick a side: it runs papain and bromelain fruit enzymes alongside a salicylic/glycolic/gluconolactone acid trio, all in a cushiony gel-cream that keeps skin from feeling stripped. The dual-mechanism approach genuinely smooths skin by morning and stays gentler than a high-strength peel, though the added fragrance and undisclosed percentages keep it from being a flawless pick.

Key Papain · Enzymes

oilycombination
4.3 (410)
$25.00 $14.79/fl oz
Strong choice acne
No.2
OOTD AHA BHA Clarifying Toner P.M 250ml bottle Vegan Night Acid Toner
OOTD exfoliant

AHA BHA Clarifying Toner P.M

A thoughtfully built night exfoliator that does more than throw acids at your face: it stacks salicylic BHA, glycolic AHA, and gluconolactone PHA, then cushions them with allantoin and a peptide complex so it clarifies without the sting many acid toners deliver. The undisclosed percentages mean it skews gentle, but as a fragrance-free, vegan P.M. step for congestion-prone skin at $19, it's an easy recommendation for people who can't tolerate harsher exfoliants.

Key Salicylic Acid · Glycolic Acid

oilycombination Fragrance Free
4.4 (540)
$19.00 $2.25/fl oz
Strong choice acne
No.3
OOTD Caredermthin 2-Step Spot Patch package with 144 active and protect hydrocolloid dots Two-Stage Spot Fixer
OOTD treatment

Caredermthin 2-Step Spot Patch 144 Dots

A smarter take on the pimple patch: instead of one hydrocolloid dot doing everything, you get a salicylic-and-tea-tree active patch for the brewing stage and a plain hydrocolloid patch for the oozing stage. At 144 dots for sixteen dollars it's excellent value, and the only real catch is that the active side can sting reactive skin.

Key Salicylic Acid · Tea Tree Oil

oilycombination Fragrance Free
4.5 (210)
$15.99 $0.11/patch
Strong choice acne
No.4
OOTD Clarifying Niacinamide Serum 50ml pink dropper bottle and box Gentle Blemish-Clarifying Serum
OOTD serum

Clarifying Niacinamide Serum

A gentle, fragrance-free niacinamide serum with a low dose of salicylic acid and a full five-ceramide complex — a barrier-friendly option for oily, blemish-prone skin that finds stronger acne products too harsh. The BHA is mild and concentrations are undisclosed, so it supports clearer skin rather than treating active acne, but it's well designed for daily use.

Key Niacinamide · Salicylic Acid

oilycombination Fragrance Free
$22.00 $13.02/fl oz
Full protection sun damage
No.5
OOTD Water Glow Tone-Up Sun Cream SPF50+ white box with pink panel Mineral Tone-Up SPF
OOTD sunscreen

Water Glow Tone-up Suncream

A fragrance-free mineral tone-up sunscreen, led by zinc oxide and titanium dioxide and tinted pink-beige with iron oxides, that protects, brightens and doubles as a light base. It is gentle on sensitive skin and well priced; the tint suits fair to medium skin best, and its heavy silicone base may not suit everyone.

Key Zinc Oxide · Titanium Dioxide

normalcombination Fragrance Free
$23.00 $13.60/fl oz
Good choice hyperpigmentation
No.6
OOTD Dark Spot Vitamin C Toner 250ml bottle Everyday Brightening Toner
OOTD toner

Dark Spot Vitamin C Toner

A brightening toner that does more than wave at the idea of vitamin C: it pairs a lead dose of niacinamide with two complementary vitamin C forms and calming heartleaf, all fragrance-free and vegan. The dark-spot work is real but gradual, and the pure ascorbic acid's strength and stability are question marks in a watery, non-airless format. For an everyday brightening prep step at $19, though, it's a smart, gentle pick.

Key Niacinamide · Vitamin C

combinationoily Fragrance Free
4.3 (240)
$19.00 $2.25/fl oz
Good choice hyperpigmentation
No.7
OOTD Vitamin C Niacinamide Heartleaf Toner Pads 70 pads jar Swipe-On Brightening Pad
OOTD treatment

Vitamin C Niacinamide Heartleaf Toner Pads 70 Pads

The grab-and-swipe version of OOTD's brightening blend: niacinamide plus two vitamin C forms and calming heartleaf, now soaked into a textured pad with a touch of camellia oil for a softer finish. The convenience and light exfoliation are genuine wins, the brightening is real but gradual, and the pure vitamin C's strength and shelf life are the usual question marks. At $22 for 70 pads, it's a low-effort, gentle way to fold dark-spot care into daily life.

Key Niacinamide · Vitamin C

combinationoily Fragrance Free
4.3 (260)
$22.00 $0.31/pad
Full protection sun damage
No.8
OOTD Water Glow Derma Sun Cream SPF50+ white box with lavender panel Clear Modern-Filter SPF
OOTD sunscreen

Water Glow Derma Suncream

A clear, fragrance-free chemical sunscreen with four modern, photostable filters, niacinamide and a hyaluronic acid complex, giving comfortable, cast-free protection for every skin tone. It is well built and affordable; the main gaps are a lack of reviews and independent testing, and an ester-rich base that fungal-acne-prone skin should avoid.

Key Uvinul A Plus · Ethylhexyl Triazone

normalcombination Fragrance Free
$23.00 $13.60/fl oz
Good choice aging
No.9
OOTD Retinol Ceramide Toner Pads 70 pads jar Buffered Retinol Glow Pad
OOTD treatment

Retinol Ceramide Toner Pads 70 Pads

A genuinely smart take on beginner retinol: a swipe-on pad that pairs a low everyday dose of retinol with a full five-ceramide barrier complex plus brightening galactomyces and rice ferment, so it smooths and glows while actively defending against retinol's usual dryness. The added fragrance and undisclosed retinol strength keep it from perfection, but at $22 for 70 pads it's an approachable, well-buffered way to start retinol.

Key Retinol · Ceramides

normaldry
4.4 (410)
$22.00 $0.31/pad
Good choice aging
No.10
OOTD Retinol Serum Plumping Sheet Mask resealable pouch of 10 sheets Gentle Retinoid Plumper
OOTD mask

Retinol Sheet Mask 10EA

Don't buy this for the retinol — buy it for the ceramides. The retinyl palmitate is the gentlest retinoid going and barely registers in a 20-minute mask, but the full five-ceramide-and-hyaluronic essence makes for a genuinely comforting, plumping soak. The added fragrance and peanut oil are the catches, and at nineteen dollars for ten it's fairly, not exceptionally, priced.

Key Retinol · Ceramides

normaldry
4.4 (160)
$19.00
Good choice dryness
No.11
OOTD Ceramide Glow Moisture Cream 50ml jar with lilac lid Fragrance-Free Barrier Cream
OOTD moisturizer

Ceramide Glow Moisture Cream

A comfortable, well-built barrier cream that — unusually for OOTD — is fragrance-free, with niacinamide high in the list, shea butter, squalane and adenosine. The single ceramide is a supporting player despite the name, and the fatty-acid content rules it out for fungal acne, but for dry and sensitive skin it's a thoughtful, fair-priced moisturiser.

Key Niacinamide · Shea Butter

drynormal Fragrance Free
$25.00 $14.79/fl oz
Good choice dryness
No.12
OOTD Peptide Glow Dewy Multi-Balm lavender twist-up stick beside its box Pocket Glow Stick
OOTD moisturizer

Peptide Glow Dewy Multi-Balm

A handy, fragrance-free twist-up oil-gel stick that gives instant dewy glow and seals moisture over dry patches or makeup. Its peptides are disclosed at 0.001 parts per million and its hyaluronic acid claims are not on the label, so buy it as a portable glow and comfort balm, not a firming treatment.

Key Caprylic/Capric Triglyceride · Niacinamide

drynormal Fragrance Free
$16.00 $75.60/oz
Good choice dryness
No.13
OOTD Brightening Vitamin C Body Lotion white 750ml pump bottle with yellow VC+ label Budget Big-Bottle Body Lotion
OOTD body care

Brightening Vitamin C Body Lotion

A generous, affordable 750ml body lotion with a solid glycerin, fatty alcohol and oil base that leaves dry skin soft without stickiness. Its vitamin C and glutathione are cosmetic accents rather than brightening doses, and fragrance with four declared allergens plus retinyl palmitate make it a less straightforward choice for sensitive skin or pregnancy.

Key Glycerin · Caprylic/Capric Triglyceride

drynormal
4.4 (104)
$24.99 $0.99/fl oz
Good choice dehydration
No.14
OOTD Cica Soothing Mask white box and pouch with green circle graphic Budget Hydration Sheet
OOTD mask

Cica Soothing Mask

A cheap, oil-free vegan sheet mask that hydrates well thanks to a glycerin base and allantoin, and suits normal, combination and oily skin as a quick refresh. The cica in the name is second to last on the list, and rosemary oil, peppermint, thyme and lemongrass make it a questionable pick for the irritated skin it claims to soothe.

Key Glycerin · Allantoin

normalcombination
$19.00 $1.90/mask
Good choice dehydration
No.15
OOTD Depuff Eye Serum 30g tube and box with pink C+ branding Morning De-Puff Eye Serum
OOTD eye cream

Depuff Eye Serum

A pleasant, very affordable morning eye serum with caffeine, hydrolysed collagen and vitamin E that leaves tired eyes feeling refreshed and slightly tighter, especially if chilled. The caffeine is the last ingredient and the formula is fragranced, so treat it as a gentle wake-up step for temporary puffiness rather than a fix for under-eye bags.

Key Caffeine · Hydrolyzed Collagen

normalcombination
4.2 (97)
$15.69 $15.53/fl oz
Good choice dehydration
No.16
OOTD Intensive Moisture Face Serum A.M 120g gel-cream serum Hydration-Plus-Glow Day Serum
OOTD serum

Intensive Moisture Face Serum A.M

A genuinely plush morning hydrator that stacks five molecular weights of hyaluronic acid into one cushiony gel-cream and tosses in pure vitamin C for an everyday glow. The hydration is the real star — instant plumping that lasts — while the brightening is a gentle bonus muddied by undisclosed strength and non-airless packaging. At $25 for a hefty 120g, it's a comfortable, generous daily serum, just not a high-potency vitamin C treatment.

Key Hyaluronic Acid · Vitamin C

drynormal
4.4 (360)
$25.00 $5.91/oz
Good choice rough texture
No.17
OOTD Lavender Therapy Foot Peel Mask 2-pack box 30-Minute Acid Foot Peel
OOTD body care

Lavender Therapy Foot Peel Mask

A cheap, effective acid foot peel that combines lactic, glycolic and salicylic acids to shed thick, rough skin over the week after a 30-minute soak. It works, but its alcohol-first base and heavy essential-oil blend make it harsh for sensitive skin, and like all acid foot peels it is unsuitable for broken skin, diabetes or poor circulation.

Key Lactic Acid · Glycolic Acid

drynormal
$14.99
Good choice dehydration
No.18
OOTD Hyaluron x3 Serum Glowing Mask box and sheet mask pouch Budget Hydration Sheet Mask
OOTD mask

Triple Hyaluronic Acid Serum Glowing Mask

An inexpensive, comfortable hydrating sheet mask with glycerin and eight forms of hyaluronic acid on a soft bamboo sheet, leaving skin plump and dewy for the day. Its printed test figures are modest and honest about what a sheet mask does; the vitamin C and caffeine are small extras and the fragrance is unnecessary, but at under two dollars a sheet it's excellent value.

Key Glycerin · Hyaluronic Acid

drynormal
4.5 (265)
$17.09 $1.71/sheet
Good choice dehydration
No.19
OOTD Collagen Lifting Hydrogel Mask box and pouch Fragrance-Free Plumping Hydrogel
OOTD mask

Collagen Lifting Hydrogel Mask

A comfortable, fragrance-free hydrogel mask whose creamy essence and thick, clinging gel leave skin genuinely plump and glowy for the day. The '3,000 dalton' collagen and seven peptides are more marketing than mechanism, and it costs more per use than a fabric mask, but for a gentle, satisfying hydration treatment it's one of OOTD's best.

Key Hydrolyzed Collagen · Glycerin

drynormal Fragrance Free
4.5 (122)
$18.89 $3.78/mask
Good choice dryness
No.20
OOTD Peptide Skin Barrier Cream 50ml jar Barrier-Repair Workhorse
OOTD moisturizer

Peptide Skin Barrier Cream

This is the strongest entry in OOTD's lineup: a fragrance-free barrier cream that backs its name with a real active stack — high-placed niacinamide, ceramide NP, panthenol, adenosine, and a peptide — in a rich but non-greasy emollient base. It genuinely soothes and strengthens dry, sensitive, compromised skin, and pairs beautifully with retinoids and acids. The only real catches are a modest 50ml size and the usual undisclosed concentrations.

Key Niacinamide · Ceramides

drysensitive Fragrance Free
4.5 (480)
$25.00 $14.79/fl oz
Good choice dryness
No.21
OOTD Collagen Hydrating Supreme Sheet Mask resealable pouch of 10 sheets Instant Plump Mask
OOTD mask

Collagen Hydrating Sheet Mask 10EA

An honest, no-frills surface-hydration mask that does exactly what it sets out to: three sizes of vegan collagen and hyaluronic acid form a film that instantly plumps and smooths, while witch hazel extract and allantoin keep it fresh and calm. Don't expect anti-aging — the collagen works on the surface, not in your dermis — but for instant comfort and bounce it delivers, fragrance being the only real quibble.

Key Collagen · Hyaluronic Acid

drynormal
4.5 (280)
$19.00
Good choice dehydration
No.22
OOTD Collagen Supreme Mask box of 10 sheets Hydrating Collagen Sheet Mask
OOTD mask

Collagen Supreme Mask

A pleasant, reliably hydrating collagen sheet mask on an eco-friendly bamboo sheet, sold in an affordable 10-pack. The collagen is a surface film — the genuine benefit is hyaluronic-acid-and-glycerin hydration that leaves skin plumped and dewy for a day. A solid hydration treat for most skin, with fragrance and witch hazel the caveats for the sensitive.

Key Collagen · Hyaluronic Acid

normaldry
4.2 (200)
$18.99
Supporting role dark circles
No.23
OOTD Intensive Eye Serum A.M 30g tube Morning Eye Serum
OOTD eye cream

Intensive Eye Serum A.M

A sensible, fragrance-free morning eye serum built around caffeine for genuine temporary de-puffing, with a touch of vitamin C for brightening and hyaluronic acid for hydration. Gentle, lightweight, vegan-certified and broadly suitable — just know the de-puffing is a daily refresh, not a permanent dark-circle cure, and the vitamin C is modest.

Key Caffeine · Vitamin C

normalcombination Fragrance Free
4.2 (180)
$16.99 $16.06/oz
Supporting role excess oiliness
No.24
OOTD Heartleaf Pore Zero Cleanser mint-green tube in front of white foam Budget Oily-Skin Foam
OOTD cleanser

Heartleaf Pore Zero Cleanser

A very cheap, fragrance-free foam that cleans oily skin thoroughly, with salicylic acid, gluconolactone and heartleaf in a rich soap base. It is a good budget pick for oily and combination skin, but the alkaline potassium-soap foam is harsher than its 'calming and soothing' label implies and is best avoided by dry or sensitive skin.

Key Cleansing Surfactants · Salicylic Acid

oilycombination Fragrance Free
3.9 (37)
$9.99 $1.48/fl oz
Supporting role dark circles
No.25
OOTD Dark Circle Eye Serum 30g tube and box with yellow VC+ branding Budget Brightening Eye Serum
OOTD eye cream

Dark Circle Eye Serum

A pleasant, inexpensive eye serum that hydrates and gently brightens with niacinamide and ceramide, sitting nicely under concealer. It can only help the pigment component of dark circles, its vitamin C is too low and unstable to matter much, and it's fragranced — a reasonable budget step for mild, pigment-type shadows rather than a fix for all dark circles.

Key Niacinamide · Vitamin C

normalcombination
4.0 (119)
$15.69 $15.53/fl oz
Supporting role dehydration
No.26
OOTD Collagen Plumping Toner A.M 250ml bottle Vegan Morning Glow Toner
OOTD toner

Collagen Plumping Toner A.M

A smartly built morning toner that does more than wet your face: it pairs a real working level of niacinamide with an unusually generous peptide stack and surface-plumping collagen, all in a fragrance-free, vegan base. The plumping is a same-day sensory effect and the peptides do quiet work, but for the price it's a gentle, genuinely useful first step that primes skin for serums and SPF.

Key Niacinamide · Hydrolyzed Collagen

normaldry Fragrance Free
4.5 (620)
$19.00 $2.25/fl oz
Supporting role dryness
No.27
OOTD Snail Mucin Lifting Cream 100ml Fragrance-Free Basic Cream
OOTD moisturizer

Snail Mucin Lifting Cream

A pleasant, fragrance-free emollient moisturizer with genuine adenosine for gentle anti-aging — but the headline 'snail mucin' sits near the very bottom of the ingredient list at a token level. As a simple, low-irritation everyday cream at a low price, it's decent value; just don't buy it expecting meaningful snail mucin benefits, because there aren't many to be had here.

Key Snail Mucin · Adenosine

normaldry Fragrance Free
4.2 (250)
$15.99 $4.73/fl oz
Supporting role excess oiliness
No.28
OOTD Green Plum Low pH Cleansing Gel pale-green 200ml tube beside clear gel swatch Budget Low-pH Gel Wash
OOTD cleanser

Green Plum Low PH Cleansing Gel

A very affordable, fragrance-free, oil-free gel cleanser that stays low in pH and adds panthenol, hyaluronic acid and centella triterpenes, cleaning effectively without a tight finish. It suits most skin types, including sensitive and fungal-acne-prone; very dry or eczema-prone skin may still prefer a milder amino-acid wash.

Key Cleansing Surfactants · Panthenol

oilycombination Fragrance Free
4.5 (55)
$9.99 $1.48/fl oz
Promising hyperpigmentation
No.29
OOTD Dark Spot Vitamin C Serum 50ml bottle Gentle Vitamin C Starter
OOTD serum

Dark Spot Vitamin C Serum

A genuinely gentle, fragrance-free brightening serum that pairs a low ~1% pure vitamin C with the stable derivative ascorbyl glucoside, plus licorice and sea buckthorn. It's tolerable enough for sensitive skin and vitamin C beginners, with no sting — but that low dose means modest, gradual brightening, not the punch of a high-strength serum. Buy it for gentleness, not potency.

Key Vitamin C · Licorice Root Extract

sensitivenormal Fragrance Free
4.2 (300)
$16.99 $10.05/fl oz
Promising acne
No.30
OOTD Star Spot Patch 80 Dots pastel star hydrocolloid acne patches Overnight Spot Fixer
OOTD treatment

Star Spot Patch 80 Dots

A genuinely good spot patch that does the one job patches can do — flatten a surfaced whitehead overnight while stopping you picking it — and then quietly does it better than most, thanks to niacinamide and ceramide built into the adhesive. The pastel stars are cute enough for daytime, the hold is solid, and at $14 for 80 the per-patch value is excellent. Just remember no patch touches deep cystic bumps.

Key Hydrocolloid · Niacinamide

oilycombination Fragrance Free
4.6 (1.2k)
$14.00 $0.17/patch
Promising aging
No.31
OOTD Overnight Eye Cream P.M 25g tube Overnight Eye Cream
OOTD eye cream

Overnight Eye Cream P.M

A richer overnight eye cream and the night half of OOTD's eye duo: adenosine does the genuine fine-line work in a nourishing, sealing base, while the impressive-sounding peptide-and-collagen list sits trace at the bottom of the formula. Decent for dry under-eyes wanting overnight nourishment — but the added fragrance near the eyes is a real drawback the A.M serum avoids.

Key Adenosine · Peptides

normaldry
4.1 (160)
$18.00 $20.41/oz
Unproven dullness
No.32
OOTD Vitamin C Brightening Hydrogel Mask yellow box and single pouch Budget Glow Hydrogel
OOTD mask

Vitamin C Brightening Hydrogel Mask

A comfortable, fragrance-free hydrogel mask that leaves skin plump and dewy, with niacinamide doing the real brightening work. The vitamin C is a trace, and the glutathione mentioned in the listing is absent from the ingredient list, but at under four dollars a sheet it is a pleasant, low-risk treat.

Key Niacinamide · Sea Moss

normaldry Fragrance Free
4.4 (79)
$18.89 $3.78/mask
Unproven dullness
No.33
OOTD Dark Spot Vitamin C Serum Mask white box and pouch with yellow serum drop Budget Glow Sheet Mask
OOTD mask

Dark Spot Vitamin C Serum Mask

An inexpensive, vegan, oil-free sheet mask that gives a quick hydrated glow thanks to glycerin and allantoin. Its vitamin C, vitamin E and glutathione are the last three ingredients on a fifteen-item list, and lemon peel oil adds an unnecessary irritant, so it is a hydration treat rather than a dark-spot treatment.

Key Glycerin · Allantoin

normalcombination
4.5 (76)
$16.00 $1.60/mask
Not yet assessed aging
No.34
OOTD Wrinkle Lift Retinol Serum 50ml bottle Very Gentle 'Retinol' Serum
OOTD serum

Wrinkle Lift Retinol Serum

A very gentle, fragrance-free serum marketed as retinol — but its vitamin A is retinyl palmitate, the weakest ester form, at a low level, so the anti-wrinkle effect is minimal. The genuine value is its soothing, antioxidant, hydrating supporting cast of licorice, sea buckthorn and hyaluronic acid. Fine as a no-risk vitamin A nod; not a real retinoid treatment.

Key Retinyl Palmitate · Licorice Root Extract

normaldry Fragrance Free
4.0 (160)
$17.99 $10.64/fl oz
Not yet assessed dullness
No.35
OOTD Ceramide Brightening Care Sheet Mask resealable pouch of 10 sheets Loaded Brightening Mask
OOTD mask

Ceramide Brightening Sheet Mask 10EA

This is a surprisingly loaded sheet mask for under twenty dollars: a real multi-peptide complex, pure vitamin C, and a full five-ceramide barrier blend in one essence. It delivers immediate glow and hydration with genuine long-game potential on tone and firmness. The added fragrance and the inevitable question of how stable that vitamin C stays are the only meaningful knocks.

Key Peptides · Vitamin C

normalcombination
4.5 (240)
$19.00
Not yet assessed aging
No.36
OOTD Wrinkle Lift Eye Serum 30g tube and box with mint R+ branding Gentle Retinoid Eye Serum
OOTD eye cream

Wrinkle Lift Eye Serum

A gentle, very affordable eye serum that pairs the mildest retinol ester with ceramide and hyaluronate in a light, pleasant lotion. It hydrates well and is easy on the eye area, but retinyl palmitate is a weak retinoid, the formula is fragranced and it contains peanut oil — a sensible first step for fine lines rather than a powerful treatment.

Key Retinyl Palmitate · Ceramides

normaldry
4.0 (89)
$15.69 $15.53/fl oz
No.37
OOTD Green Plum Low pH Cleansing Oil translucent green 200ml pump bottle Gentle Low-pH Cleansing Oil
OOTD cleanser

Green Plum Low PH Cleansing Oil

A very cheap, fragrance-free, low-pH cleanser that rinses clean and suits most skin types, including sensitive. The catch is in the first ingredient: it is water-based with only a modest oil phase, so it handles sunscreen and light makeup well but struggles with waterproof formulas, which explains its mixed Amazon ratings.

Key Emulsifiers · Caprylic/Capric Triglyceride

normalcombination Fragrance Free
3.6 (30)
$9.99 $1.48/fl oz

More about OOTD

OOTD Beauty, short for 'Oxygen of the Day,' is a Korean vegan, dermatologist-tested skincare brand founded by Hellen Choo.

A precise founding year could not be confirmed, but the brand presents as a relatively young, fast-growing line that markets clean, vegan formulations for sensitive skin. Its credentials rest on vegan certification, brand-stated derma testing, and recent industry-awards recognition rather than extensive independent clinical research.