Ranavat

Michelle Ranavat's path to founding a skincare brand began with a personal crisis: after the birth of her child in 2016, she experienced severe postpartum hair loss, and the only remedy that worked was an Ayurvedic oil from India. A first-generation Indian American raised in Wisconsin, she had reconnected with her heritage during a 2010 trip to Jaipur, and that combination of personal results and cultural pull led her to launch RANAVAT in 2017. Drawing on her father's pharmaceutical business in India, she built a luxury line whose formulas are made there using slow, traditional Ayurvedic methods and developed alongside Ayurvedic doctors and chemists. The brand became widely described as the first South-Asian-founded Ayurvedic skincare brand to reach the US market, and it earned shelf space at prestige retailers like Cult Beauty while picking up industry recognition. Its products, spanning serums, oils, balms and a mineral sunscreen, lean on botanical actives like saffron and traditional preparation techniques. As a luxury brand rooted in heritage and ritual, RANAVAT's authority comes more from its Ayurvedic lineage and craftsmanship story than from a large body of independent peer-reviewed research.