Every dermatologist has had this conversation. The patient's scalp is genuinely better. The plaques have thinned, the itch has gone, and then somewhere around week five they stopped using the shampoo, and by the time they are back in the room everything has returned. Ask why and the answer is almost never that it did not work. It is that it smelled like a road being resurfaced and they had a wedding to go to.
This product is the manufacturer's answer to that conversation, and it is worth taking seriously as a piece of design rather than dismissing as a cosmetic variant. The active is unchanged: solubilised coal tar extract delivering 0.5 percent coal tar, with the same indications for psoriasis, seborrheic dermatitis and dandruff. What differs is two ingredients. Hydroxypropyl methylcellulose thickens the whole thing into a gel, and a mild lemon fragrance sits over the top of the smoky base note. Nothing therapeutic was added or taken away.
The thickener is more useful than it sounds. A thin medicated shampoo hits wet hair and immediately runs, so a meaningful fraction never contacts the scalp at all — which matters enormously for an active whose entire mechanism depends on sitting on skin for several minutes. A gel can be applied in sections, parted-hair-to-parted-hair, and stays where it lands until you work it out into a lather. If you have ever wondered why your medicated shampoo seemed to do less than the label implied, the answer is often that most of it went down the drain via your ends.
The fragrance is the interesting judgement call. Lemon over tar does not erase the tar — nothing mild enough to put on inflamed scalp skin could — but it changes the experience enough that people who abandoned tar treatment on sensory grounds can come back to it. Weighed against a condition that returns when treatment stops, that is not vanity; it is the difference between a therapy and a bottle in a cupboard. The cost is real too. Fragrance is among the most common causes of scalp and facial contact reactions, and skin inflamed enough to warrant tar is more permeable than healthy skin. So the honest framing is a genuine fork: if fragrance is not a problem for you, this version is strictly easier to live with. If it is, the unscented formulation carries exactly the same active at exactly the same strength, and there is no reason to compromise.
Everything else about using it follows tar's usual rules. Lather, leave it several minutes, rinse, repeat the application — the second wash is the therapeutic one, since the first is largely occupied lifting sebum and product residue out of the way. Twice weekly to gain control, then an ongoing maintenance schedule, because coal tar suppresses these conditions rather than resolving them. And the photosensitivity warning is real rather than boilerplate: tar increases your tendency to sunburn for around 24 hours after application, which is why washing in the evening is the sensible default and a hat the following day is a reasonable precaution.
One more practical point about tar that applies regardless of which version you pick: it is a scalp treatment wearing a shampoo's clothes. There is no conditioning agent anywhere in this list, no silicone, no cationic softener, and the surfactant system exists to disperse an oily active and then remove it. Lengths come out clean and slightly rough, and whatever happens to them afterwards is entirely down to the conditioner you follow with. That is the right design decision — anything built to cling to hair would also cling to the scalp you are trying to clear — but it does mean judging this as a shampoo, on how your hair feels afterwards, misses what it is for.
What coal tar buys you over an antifungal, and the reason to be in this aisle at all, is a different mechanism. Zinc and azole actives reduce Malassezia, the yeast whose sebum metabolism drives seborrheic flaking, and they do it well. Tar does that too, but it also slows the accelerated keratinocyte turnover that generates psoriatic scale — which is why this label can claim psoriasis and antifungal-only products cannot. If your scalp produces thick, adherent, sharply bordered plaques rather than loose flakes, that distinction is the entire reason to tolerate the smell.
There is one structural annoyance worth flagging: a single 8 oz size, at about fifteen and a half dollars, for a product used indefinitely. Twice-weekly washing gets you roughly two months, and the absence of a larger bottle means a chronic condition managed by frequent reordering. The gel texture claws back a little of that, since less runs off and you use less per wash, but it is a strange gap for a line aimed squarely at long-term users.
As a product, then, it is very good and slightly over-specified for its own line — two versions of one formula, split by fragrance. The right way to choose between them has nothing to do with strength and everything to do with your skin. If you have no fragrance sensitivity and the smell is what has stopped you before, this is the one that will still be in your shower in six months, and that is the only measure of a chronic-condition treatment that ultimately matters.