The science
A cleanser's evidence is the evidence for its surfactants, and this foam's are among the mildest in common use. Sodium cocoyl isethionate is the anionic surfactant behind syndet cleansing bars; comparative studies of cleanser irritation — including the work summarised by Ananthapadmanabhan and colleagues in Dermatologic Therapy in 2004 on how surfactants damage the stratum corneum — consistently rank isethionates well below sodium lauryl and laureth sulfates for protein denaturation, lipid extraction and transepidermal water loss after washing. Potassium cocoyl glycinate, an amino-acid surfactant, is similarly mild and is widely used in Japanese and Korean cleansers for sensitive skin. Glycerin above the surfactants and a small soap fraction below them produce a dense foam with a low-stripping rinse; the formula contains no sulfates, alcohol, oil or fragrance, which removes the usual sources of cleanser intolerance.
Gluconolactone, the polyhydroxy acid in seventh position, was characterised by Grimes and colleagues in Cutis in 2004 as producing exfoliation comparable to glycolic acid with markedly less stinging and burning in sensitive subjects, along with humectant and antioxidant chelating properties; in a rinse-off its contact time limits it to a light surface effect, which is appropriate for a daily foam on breakout-prone skin. Houttuynia cordata extract has in-vitro data for antibacterial activity against Cutibacterium acnes and Staphylococcus aureus and for anti-inflammatory effects on keratinocytes, and a small number of Korean clinical studies of leave-on heartleaf preparations report reduced redness and sebum; none of that evidence transfers to a thirty-second wash, and no trial of a heartleaf cleanser exists. Centella asiatica, bamboo and hinoki waters and birch juice are soothing botanicals with in-vitro and small clinical support in leave-on formats and negligible expected effect in a rinse-off. Ma:nyo makes vegan and gentleness claims and reports no clinical testing of the foam; its mildness follows directly from the surfactant chemistry, and its botanical claims should be read as line identity rather than demonstrated benefit.
References 2 ShowHide
- Cleansing without compromise: the impact of cleansers on the skin barrier and the technology of mild cleansing — Dermatologic Therapy (2004)
- The use of polyhydroxy acids (PHAs) in photoaged skin — Cutis (2004)